Quote of the day #3

“The next five years are going to be about how well a brand can actually change a relationship from one that looks at how many people are in their database (and how to target them more effectively with advertising messages)… to one focusing on precisely who those individuals are and how the brand can make the connection with them even stronger.”

Mitch Joel in Ctrl Alt Delete (on what it will take businesses to survive)
Picture cropped from Eva Blue's Photostream on Flickr (https://www.flickr.com/photos/evablue/)

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