Tag Archives: marketing

The “I-already-have-this” button

The other day I was listening to episode 590 of the podcast Six Pixels of Separation, in which the host, marketer Mitch Joel (who is always outstanding in selecting guests for this excellent podcast – and even better in coming up with intelligent and insightful questions), was interviewing PR guru David Meerman Scott. And in their conversation they mentioned having experienced multiple times something that is causing a lot of frustration with both the podcast interviewer, the interviewee and myself, and which is linked to the online marketing technique called retargeting (whereby you seem to be followed around when surfing the internet by online ads from a company whose website you recently visited).

As such this marketing technique is quite successfull, but the aspect of it that Mitch Joel mentioned was referring to exactly the scenario that is causing most of the frustration for me: Continue reading

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Adventures in unsubscribing

4143515608_b1e023af24_bWhenever I decide to dig into some or other subject matter, I end up being subscribed to several email newsletters, as you often cannot download a piece of content that appears to be interesting (but half of the time turns out not to be – let’s call that the movie-trailer-phenomenon) without submitting your email address. Obviously I could set up Continue reading

Top 7 Podcasts

Audio content has one major advantage over video or written content: you can fully consume it while being engaged in another activity. Of course you can, say, also read a magazine while watching something on TV, but in that case it will be impossible to grasp the full details of both sources of content. Another example where watching video or reading is clearly not possible is in the car – if you are in the driver seat in this unfortunately still pre-Google-self-driving-car-for-commercial-use era. Listening to audio on the other hand is perfectly possible when you are behind the steering wheel.

That is probably why cars are usually equipped with some sort of audio device and why there are no regulations against consuming audio whilst driving. For a very long time Continue reading

Another novelty of this digital age: e-borders

Picture by Paolo Cuttitta (https://www.flickr.com/photos/paolo_cuttitta/)Amazon hates Belgium. Or at least that is the conclusion I’m inclined draw after having been an Amazon customer for quite a few years now. On several occasions I’ve come across services Amazon is offering that sound really great to me, only to find out – a numbers of steps into the signing up process – that the service is not available in Belgium, the country I spend most of my time in.

Now, I do understand that Belgium will never be Continue reading

Spectacular Click Through Rate

6944552233_fe4b6b9606_kAs the internet has been growing exponentially over the past 20 years, online advertising has become very big business. Most of it in the form of online bannering: various sizes of squares and rectangles with commerical messages, spread across webpages (usually at more or less fixed parts of the page layout, such as the area in the top middle of the page).

To the companies spending money on advertising, this form of online advertising was presented as very interesting because Continue reading