Tag Archives: marketing

The “I-already-have-this” button

The other day I was listening to episode 590 of the podcast Six Pixels of Separation, in which the host, marketer Mitch Joel (who is always outstanding in selecting guests for this excellent podcast – and even better in coming up with intelligent and insightful questions), was interviewing PR guru David Meerman Scott. And in their conversation they mentioned having experienced multiple times something that is causing a lot of frustration with both the podcast interviewer, the interviewee and myself, and which is linked to the online marketing technique called retargeting (whereby you seem to be followed around when surfing the internet by online ads from a company whose website you recently visited).

As such this marketing technique is quite successfull, but the aspect of it that Mitch Joel mentioned was referring to exactly the scenario that is causing most of the frustration for me: Continue reading →

Quote of the day #67

“It seems to me that there are about 1,000 people on the planet to whom ad blocking is problem and about 7 billion to whom it’s a solution.”

Bob Hoffman

Quote of the day #63

“If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.”

Marcus Tullius Cicero

Top 7 Podcasts

Another novelty of this digital age: e-borders

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Amazon hates Belgium. Or at least that is the conclusion I’m inclined draw after having been an Amazon customer for quite a few years now. On several occasions I’ve come across services Amazon is offering that sound really great to me, only to find out – a numbers of steps into the signing up process – that the service is not available in Belgium, the country I spend most of my time in.

Now, I do understand that Belgium will never be Continue reading →

Spectacular Click Through Rate

Quote of the day #41

“Twitter is about sharing content for humans, not search engines.”

Mark W. Schaefer in The Tao of Twitter

How to get a discount in webshops

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Picture by Tim Reckmann (https://www.flickr.com/photos/foto_db/) Did you know that a lot of companies are following you when you’ve been on their website? There is a technique called retargeting that causes you to see ads from websites that you have recently visited (provided they have set up an agreement with Google to pay Google Continue reading →

If you’re not paying, you are the product*

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It’s often claimed that there’s no such thing as a free lunch, but still – espcially and increasingly in this digital age – we are daily using en masse products and services that we consider to be free. Or at least where we don’t have to part with some of our dearly beloved money in exchange for the right to use those products or services. Some examples from the digital world include social media, like Facebook and Twitter; e-mail services, like Gmail or Hotmail (yes, I know, the consumer version is also called Outlook now, but everyone still refers to it as Hotmail); free antivirus; free search engines, like Bing or of course Google; free return shipments for online orders; free wifi in hotels, bars, etc.