Category Archives: This is how I see it

How badly targeted “personalized” ads can be

Picture by geralt on Pixabay

One of the main reasons – and quite possibly thé main reason – why the big platform players, such as Facebook, Google and Amazon are collecting data by the bucket load on everyone (obviously including you, dear reader) using their platforms, product and services is the belief that this enables them to serve “better” a.k.a. “more personalized” ads, and thereby deliver you a better user experience.

An important element during this data collection effort is keeping track of all the websites you have visited, the underlying logic being “if you have visited that website, it is very likely that you Continue reading

Just asking… #9 – Billionaires

Picture by pasja1000 on Pixabay

Why on earth would one person ever need a billion euro (or dollar, if that is your currency of choice)? In which sense could that person experience a genuinely higher quality of life compared to someone having ‘only’ 100 million? I’m not claiming that all the wealth in the world should be redistributed to the extent that everyone would have exactly the same – some people undeniably work harder than others or have far more responsibilities (e.g. over matters that can decide over life and death of others) and it is perfectly legitimate for that to result in receiving, say a 10 times bigger amount of money. But not 10.000 times more.

In the years leading up to the financial crisis of 2008, a handful of hedge funds managers collected more than 1 billion per person per year. If you can think of a single argument to not qualify that statement as utterly obscene, do let me know. I can’t think of any.

So: why does the world need to have billionaires? Just asking…

How to recognize Google Local Guides


Believe it or not, but if you carefully look for some subtle details in behavior and posture, it is possible to spot local guides among the crowd in a shopping street or in a restaurant. Let me list a few of those for your convenience.

If they’re in group, usually during a so-called Meetup, they’re easy to find as they will often flock together around anything that deserves to be photographed – as you can see in the picture taken in Krakow (Poland) during the European Meetup in September 2018. But if they are on their own ‘in the wild’, you really have to know what exactly you need to pay attention to.

In the shopping street, look for: Continue reading