Tag Archives: business

Open letter to all business owners

Dear business owner,

As you might have noticed while observing every life around you these days, quite a few of the phenomena that have become extremely popular among a large part of the population (obviosuly including a sizeable chunck of your customers) are focused on sharing things – more often than not online. On Facebook, Instagram, Snapchat and Twitter to name just a few.

A smaller group of people is sharing not only their personal experiences and the pictures of their pets (or kids, or food, or hobbies, or any combination of those – never seen the one with the cat seemingly playing the guitar being chased by the kid covered in spagehtti sauce?), but also knowlegde and/or useful information. Wikipedia is the obvious example there. But also the Local Guide initiative from Google belongs in this category: ordinary people all over the world Continue reading

Why you need to claim your company on Google Maps

mapsEarlier this year, Google introduced a new feature for the Android version of Google Maps. This is how Google describes it: “In Google Maps, you can ask and answer questions about the places and business you see. Business owners and others can respond to these Q&As directly.” Very nice feature for the users of Google Maps, right? In my view, it indeed is – but there are some important and potentially problematic aspects of it that both the users of Google Maps and the owners of businesses shown on Google Maps are completely unaware of. Continue reading

Do check your email in the morning

9126513137_3c3c553aaf_kOne of the podcasts* I regularly listen to is HBR Ideacast and a while ago I heard an episode featuring Ron Friedman on how to structure your day to get the most done. One of the claims he makes is that you should not check your email at the beginning of your working day. I completely disagree. Continue reading