Tag Archives: Mitch Joel

The “I-already-have-this” button

The other day I was listening to episode 590 of the podcast Six Pixels of Separation, in which the host, marketer Mitch Joel (who is always outstanding in selecting guests for this excellent podcast – and even better in coming up with intelligent and insightful questions), was interviewing PR guru David Meerman Scott. And in their conversation they mentioned having experienced multiple times something that is causing a lot of frustration with both the podcast interviewer, the interviewee and myself, and which is linked to the online marketing technique called retargeting (whereby you seem to be followed around when surfing the internet by online ads from a company whose website you recently visited).

As such this marketing technique is quite successfull, but the aspect of it that Mitch Joel mentioned was referring to exactly the scenario that is causing most of the frustration for me: Continue reading

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Quote of the day #13

“Seeking moments of collision, looking for new and interesting projects to take on, understanding that work has become project-based where groups come together, solve problems, and then look for more problems, have all become parts of the new normal for most businesses. It is those exact skill sets that you must embrace in the here and now.”

Mitch Joel on working today (in Ctrl Alt Delete)
Picture cropped from Eva Blue's Photostream on Flickr (https://www.flickr.com/photos/evablue/)