Author Archives: Jan Van Haver

Quote of the day #93

“If you give a good idea to a mediocre team, they will screw it up. If you give a mediocre idea to a brilliant team, they will either fix it or throw it away and come up with something better.”

Ed Catmull
Cropped from Jeff Heuser's photostream on Flickr (https://www.flickr.com/photos/neonmarg/)

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Song of the day: Thomas Dolby – Hyperactive!

Another one from the decade of my musical awakening – I was 18 at the time this was released. In the 1980s Thomas Dolby was one of my personal favorites, and even today some of his songs are still just that. One of them is definitely Hyperactive!, not in the least because it contains a hilarious line that I am still able to use in various circumstances every now and then: “You’ll be safer at the back, when I’m having an attack.”

The “I-already-have-this” button

The other day I was listening to episode 590 of the podcast Six Pixels of Separation, in which the host, marketer Mitch Joel (who is always outstanding in selecting guests for this excellent podcast – and even better in coming up with intelligent and insightful questions), was interviewing PR guru David Meerman Scott. And in their conversation they mentioned having experienced multiple times something that is causing a lot of frustration with both the podcast interviewer, the interviewee and myself, and which is linked to the online marketing technique called retargeting (whereby you seem to be followed around when surfing the internet by online ads from a company whose website you recently visited).

As such this marketing technique is quite successfull, but the aspect of it that Mitch Joel mentioned was referring to exactly the scenario that is causing most of the frustration for me: Continue reading