Picture by geralt on Pixabay

One of the main reasons – and quite possibly thé main reason – why the big platform players, such as Facebook, Google and Amazon are collecting data by the bucket load on everyone (obviously including you, dear reader) using their platforms, product and services is the belief that this enables them to serve “better” a.k.a. “more personalized” ads, and thereby deliver you a better user experience.

An important element during this data collection effort is keeping track of all the websites you have visited, the underlying logic being “if you have visited that website, it is very likely that you Continue reading →