Tag Archives: online marketing

The “I-already-have-this” button

The other day I was listening to episode 590 of the podcast Six Pixels of Separation, in which the host, marketer Mitch Joel (who is always outstanding in selecting guests for this excellent podcast – and even better in coming up with intelligent and insightful questions), was interviewing PR guru David Meerman Scott. And in their conversation they mentioned having experienced multiple times something that is causing a lot of frustration with both the podcast interviewer, the interviewee and myself, and which is linked to the online marketing technique called retargeting (whereby you seem to be followed around when surfing the internet by online ads from a company whose website you recently visited).

As such this marketing technique is quite successfull, but the aspect of it that Mitch Joel mentioned was referring to exactly the scenario that is causing most of the frustration for me: Continue reading

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Spectacular Click Through Rate

6944552233_fe4b6b9606_kAs the internet has been growing exponentially over the past 20 years, online advertising has become very big business. Most of it in the form of online bannering: various sizes of squares and rectangles with commerical messages, spread across webpages (usually at more or less fixed parts of the page layout, such as the area in the top middle of the page).

To the companies spending money on advertising, this form of online advertising was presented as very interesting because Continue reading