Dear business owner,

As you might have noticed while observing every life around you these days, quite a few of the phenomena that have become extremely popular among a large part of the population (obviosuly including a sizeable chunck of your customers) are focused on sharing things – more often than not online. On Facebook, Instagram, Snapchat and Twitter to name just a few.

A smaller group of people is sharing not only their personal experiences and the pictures of their pets (or kids, or food, or hobbies, or any combination of those – never seen the one with the cat seemingly playing the guitar being chased by the kid covered in spagehtti sauce?), but also knowlegde and/or useful information. Wikipedia is the obvious example there. But also the Local Guide initiative from Google belongs in this category: ordinary people all over the world Continue reading →