As consumers we are being offered, in an increasing number of domains, the choice between ‘big brand’ products and store brands or ‘white labels’. A nice way to save some money, right? Especially since more and more research is showing that the quality is very much comparable (if not completely the same, or at least being manufactured in the same production facilities), why not choose the cheaper alternative for everyday products such as milk or paper tissues?

But if your health is at stake, things might be a bit different Continue reading →