Tag Archives: display advertising

Banner frustration

17471462035_4b3ff87149_kI’m quite sure you have also experienced this already: at the exact millisecond your mouse pointer (should you still be using one of those prehistoric devices called laptops or desktops) or your finger reaches the area you intended to click/tap, the link to the content you wanted to access jumps 1 or 2 centimeters down. Continue reading

Spectacular Click Through Rate

6944552233_fe4b6b9606_kAs the internet has been growing exponentially over the past 20 years, online advertising has become very big business. Most of it in the form of online bannering: various sizes of squares and rectangles with commerical messages, spread across webpages (usually at more or less fixed parts of the page layout, such as the area in the top middle of the page).

To the companies spending money on advertising, this form of online advertising was presented as very interesting because Continue reading