- Was it really necessary to include so many different error messages?
- Was is really necessary to make the icons representing those errors 100% incomprehensible to non-coffee-machine-designers?
- Did you somehow manage to include in the programming of the machine a feature that causes all error messages to be displayed consecutively every single time I want a cup of coffee?

Category Archives: This is how I see it
Guest post: Open letter to Bill Gates
Dear Bill,
It’s now been 8 years since you sent me the e-mail in which you promised to pay 10 cents for every e-mail I would forward. But as you have so far not responded to any of the e-mails I have sent (and then forwarded MULTIPLE times) on this topic, you leave me no other option than to use a public forum to contact you, such as this guest post on a blog which is hugely popular (or so I am told, and I can assure you: I’m not a person that is easily fooled!).
And please don’t claim that you have never received any of the mails, as I have used several different e-mail addresses: bill.gates@microsoft.com; william.henry.james@microsoft.com; bill_melinda@hotmail.com; Continue reading
If you’re not paying, you are the product*
It’s often claimed that there’s no such thing as a free lunch, but still – espcially and increasingly in this digital age – we are daily using en masse products and services that we consider to be free. Or at least where we don’t have to part with some of our dearly beloved money in exchange for the right to use those products or services. Some examples from the digital world include social media, like Facebook and Twitter; e-mail services, like Gmail or Hotmail (yes, I know, the consumer version is also called Outlook now, but everyone still refers to it as Hotmail); free antivirus; free search engines, like Bing or of course Google; free return shipments for online orders; free wifi in hotels, bars, etc.
I now know what women feel
Well, sort of. Here’s the story. A while ago I decided to order a custom designed t-shirt online, just to give it a try in order to see what kind of quality one would get and to which extent the offline product would resemble (or not) the online product. (At this point I hate to have to admit that all this spamming by Vistaprint does yield some result, it seems.)

Obviously the main issue was what kind of design elements to put on the t-shirt. Continue reading
Quote of the day #22
“Memory is attention in the past tense: what you remember now, is what you noticed before.”
Daniel Goleman in Vital Lies, Simple Truths – The Psychology of Self-Deception (where he points out that memory therefore has 2 possible sources of skewing: errors made during the original perception and additional errors during the recollection)

Magic spray can #2
Undoubtedly the most striking novelty at the 2014 FIFA World Cup in Brazil is the spray can used by the referees (the illustrious goal line technology being a good second, but we’ve already known that for years from tennis, so @FIFA: there was no reason to show off like that). It’s not really completely new, as tests have been done with it before, but it’s new 
in the sense that this is the first time the audience at large gets to see it. For those who have somehow managed not to watch any of the matches (inexplicably some TV-channels have been broadcasting other shows during the matches, and I’ve also heard rumours about Continue reading




